The story behind Yocale:
Business Made Simple
At Yocale, we believe business should be simple, powerful, and human-centered.
Founded in 2013, Yocale wasn’t born in a boardroom or fueled by institutional capital. It was built by mission-driven entrepreneurs and real business owners — people who lived the daily grind of service businesses: juggling clients, chasing noshows, managing payments, staying compliant, lacking insights, and trying to grow with too few hours in the day.
From the beginning, we set out with a clear mission: to give small and medium-sized businesses the same tools, efficiencies, and competitive advantages as the world’s largest enterprises — without the complexity or cost. And unlike most startups, we chose a different path: investing our first decade in building with grit and purpose, prioritizing product-market fit and customer love before chasing hypergrowth.
That’s why, more than a decade later, Yocale is trusted by thousands of businesses in 22+ countries — from healthcare and wellness to beauty, automotive, and professional services.
Our Vision
Every small business starts with a dream. Too many
end in burnout.
We built Yocale so entrepreneurs can spend less
time buried in admin and more time doing what
they love: their craft, their clients, and their
passion.
The future of service-based business is digital,
connected, and client-driven. Yocale is building that
future with AI-driven automation, global scalability,
and relentless simplicity at its core.
“We built the foundation first — with resilience, purpose, and a mission to give small businesses the collective power and tools of big business by reimagining what’s possible for them.”
Arash Asli, Founder & CEO
Our DNA
What we stand for
At Yocale, we believe we’re better together. Collaboration, innovation, and excellence aren’t just
values — they define how we work and what we build.
Passionate innovators
We bring passion and deep industry expertise into everything we create, helping our clients and partners unlock their best work.
Power meets simplicity
We believe true strength lies in clarity. Our solutions are powerful yet intuitive — crafted with care, designed for usability, and tailored for each business in each industry we serve.
Relentless pursuit of excellence
We never settle. We evolve, raise the bar, and turn possibility into reality so our customers can stay ahead.
Exceed expectations
We’re not just a software vendor. We’re a partner at your side. Real people, helping real businesses. We remove roadblocks, simplify the complex, and align our success with yours.
There are no shortcuts in trust.
Innovation
We believe innovation and simplicity should go hand-in-hand.
Friendly
We believe in friendliness and that we do better together (your success is our success) - it’s in our DNA.
We are customer-obsessed.
What we Do
Yocale is an all-in-one business management platform built to free service providers from busywork and help them grow with confidence.
Smarter Scheduling & Payments
Stop chasing no-shows. Customers using Yocale can reduce no-shows by 86%, saving thousands of dollars each month.
Client Engagement That Pays Off
Automated reminders, win-back campaigns, and loyalty tools keep calendars full. A 41% improvement in retention can add $50,000+ in annual revenue for a mid-sized clinic.
Advanced Charting & Compliance
Customizable forms and HIPAA-ready security reduce paperwork by 40+ hours per month — giving providers an extra week of productivity every month.
Growth Tools That Work
From marketing automation to online visibility, Yocale helps fill open spots. Customers often add the equivalent of an extra billable day each week.
Commission & Payroll Automation
Salons and clinics with 10 staff save 15+ hours per payroll cycle, cutting errors and boosting morale.
Payments That Save
By lowering processing fees by an average of 36%, Yocale can add up to $10k to the bottom line of a business doing $1M in transactions.
From solo practitioners to multi-location enterprises, Yocale makes business simple so providers can scale without losing control.
Our Edge
Built with Love, Not Just Capital
Yocale wasn’t born in a boardroom — it was built by founders who lived the small business grind, not by faceless investors.
Deep Industry Customization
Feels tailor-made for each vertical, each business, each service provider, not a onesize-fits-all tool.
Design-Led & Configurable
We blend beauty with brains: a platform that looks amazing and adapts to how real businesses actually work.
Modern Tech That’s Actually Modern
Cloud-native, AI-driven, and built for where the world is going, not where it’s been.
SaaS + Marketplace Model
We don’t just provide tools; we bring businesses new clients directly.
High NPS & Retention
Proof that customers love and rely on Yocale.
Why Yocale
Yocale makes running a business easier.
We help owners save time, grow revenue, and strengthen client relationships.
Unlike one-size-fits-all tools, Yocale is built around your industry. We’ve studied what works best in healthcare, wellness, beauty, automotive, and professional services, then built those practices into our platform. Every workflow, feature, and touchpoint can be shaped to fit your business, your team, and even the way each staff member works.
Where other tools stop at software, Yocale goes further. It’s both your operating system and your growth engine—combining business management with built-in client acquisition, retention, and engagement. It’s not just about scheduling and payments; it’s about keeping calendars full, clients happy, and growth sustainable.
Leadership
Our Leadership
We will do better together! It’s in Yocale’s DNA
He is also the CFO of Hera Investment Fund and Blue Castle Investments. Previously, he was a partner at Abana Capital Investments and worked as a controller for Corriente Resources that was later acquired for $1B.
His insight and leadership influenced the decisions of business owners, private equity firms, investors, and C-suite executive teams, and impacted operations in North America, Latin America, the United Kingdom, and other global locations.
Amir holds a master’s degree in Computer Science and has built his career at the intersection of engineering innovation and business strategy. When he’s not leading engineering initiatives, Amir enjoys perfecting his swing on the golf course.