Summer is the busiest, and most profitable, season for beauty and medspa businesses. With demand peaking for facials, injectables, body sculpting, and wedding-ready services, it’s the best time to fill your calendar and grow your brand. Seasonal success doesn’t happen by accident - it requires a smart, proven marketing plan tailored to your locality and business goals.
That’s why we've created a 2025 Summer Marketing Plan specifically for salons, spas, and medspas in Canada and the United States. Whether you're a solo stylist or managing a full-service medical spa, this plan gives you everything you need to get booked and bring in repeat business.
Why Summer Is Your Best Growth Opportunity
From weddings to vacation prep, summer drives major booking volume across North America:
- Laser hair removal, hydrafacials, skin tightening
- Hair color refreshes, bridal updos, and glow-ups
- Body sculpting and pre-summer skin prep
Summer bookings often lead to long-term client relationships when you create memorable, results-driven experiences.
💡 Did you know? 35% of bookings happen after hours, don’t miss out on clients when your business is closed! Make sure your booking system works 24/7.
📌 Need help aligning promotions with key events? Visit our 2025 Beauty Events Calendar to time your offers.
📲 Want to expand your reach this summer? Use social media to your advantage, our TikTok Guide for Beauty Salons offers viral ideas, trends, and real examples.
👉 Real Story: A medspa in Toronto launched a “Vacation-Ready” facial and body contouring package using the Yocale calendar, and saw a 3x increase in bookings in June alone.
Whether you're in downtown Vancouver or small-town Georgia, the opportunity is the same: Summer is the time to show off your services, grow your base, and set up Q3 success.
What’s Inside the 2025 Summer Marketing Plan
Get everything you need to run your best campaign yet:
- Seasonal campaign ideas (bridal, vacation skin, back-to-school)
- Pre-written email & SMS templates
- Guidance for building retail or service packages
- Rebooking scripts to increase retention
- Social content themes for Instagram, TikTok & more
- A full pre-launch checklist to go live before June 25th
🔍 See examples and strategies in our Beauty Salon Marketing Guide.
Preview Example: Here's a peek at one of the pre-written SMS reminders included in the download:
"Hi [First Name]! Don’t miss your summer glow. Book your next appointment by June 20 and receive 10% off your seasonal facial package 🌞✨"
Tactic Walkthrough: Package Building
The plan includes a step-by-step guide for building and pricing seasonal packages:
1. Bundle popular treatments (e.g., laser + facial + SPF retail kit)
2. Assign package to client profiles in your system
3. Set expiration dates to create urgency
4. Promote via SMS + social stories with a consistent visual theme
Download your 2025 Summer Marketing Plan toolkit
Frequently Asked Questions
What is included in the summer marketing plan download?
You’ll receive pre-built campaign templates, seasonal promotion ideas, service package tips, rebooking scripts, and a social content calendar.
What tools do I need to increase bookings and revenue in summer?
Use salon management software that includes appointment confirmations, rebooking automation, and digital intake forms. Businesses that implement these tools see up to a 40% increase in appointment retention.
What are the results of using salon management software for marketing?
According to top salon software benchmarks, integrating management and marketing tools can lead to a 64% increase in bookings and significantly higher client retention, especially when paired with automation and personalized campaigns.
How do I track performance from my summer campaign?
Use built-in KPIs like rebooking rates, package sales, commission reports, and appointment volume trends. Yocale’s software includes real-time dashboards and customizable reports to measure campaign impact.
Do I need to be a Yocale user to access this plan?
No. This marketing plan is free for all salons, spas, and medspas. However, Yocale users can automate campaign execution using built-in tools.
How do I choose the right version of the plan?
You’ll select Canada or U.S. in the download form. Each version is tailored to local holidays, market behavior, and seasonal preferences.
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Keep your clients coming back.
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