Align Clinic
- Inconsistent patient bookings and revenue
- Limited visibility and online presence
- Manual processes that take time away from patient care
- Inability to compete with larger clinics in terms of convenience and technology
- Digital Patient Portal: Enabled clients to access forms, invoices, and appointment history digitally, adding convenience and professionalism
- Waitlists & Recurring Visits: Filled appointment gaps with last-minute waitlist bookings and encouraged client retention through recurring sessions
- Packages & Promotions: Created attractive service bundles and referral incentives to boost loyalty and referrals
How Yocale Helped a Small Chiropractic Clinic Attract More Patients
Background
AlignWell chiropractic clinic, staffed by a tight-knit team, struggled to maintain a consistent flow of patients. Located in a community with stiff competition from larger, tech-savvy clinics, they relied heavily on word-of-mouth referrals and occasional marketing efforts. The clinic’s outdated processes and limited online presence made it difficult to attract new patients and fill appointment slots.
Challenges
The clinic faced several key challenges:
- Inconsistent Patient Flow: Appointment slots often went unfilled, creating gaps in revenue and leaving staff underutilized.
- Minimal Online Visibility: The clinic’s lack of a strong online presence made it hard for potential patients to find and book services.
- Time-Consuming Processes: Manual scheduling and patient management tasks took valuable time away from patient care.
- Lack of Convenience: The absence of modern booking options puts the clinic at a disadvantage compared to larger, more tech-enabled competitors.
Solution
Seeking to improve their patient flow and modernize their operations, the clinic implemented Yocale’s platform. The tools were tailored to meet the clinic’s specific needs and address their pain points.
Online Scheduling & Customizable Booking Widget
Yocale’s online booking system allowed patients to schedule appointments 24/7 from any device. The clinic also embedded a customizable booking widget on their website, making it easier for patients to book directly without having to call during office hours.
SEO-Friendly Branded Website
Yocale helped the clinic create an SEO-optimized website that improved their online presence. Potential patients searching for chiropractic services could now find the clinic easily, read about their offerings, and book appointments seamlessly.
Email & SMS Marketing
The clinic used Yocale’s email and SMS marketing features to send promotions, appointment reminders, and follow-up messages. These campaigns kept patients engaged and encouraged repeat visits.
Waitlists & Recurring Appointments
Yocale’s waitlist feature allowed the clinic to fill last-minute cancellations quickly, while the recurring appointment option helped build a consistent schedule with loyal patients.
Patient Portal with Forms & Invoices
Yocale’s patient portal gave clients access to digital forms, appointment details, and invoices. This streamlined communication and added a professional touch to the patient experience.
Packages & Discounts
The clinic used Yocale to create promotional packages and discounts, incentivizing repeat visits and encouraging referrals from existing patients.
40% more total online bookings
30% reduction in manual admin tasks
20% increase in overall clinic revenue
Results
After implementing Yocale, the clinic experienced tangible improvements:
- 40% more total online bookings – by making it easy for patients to book directly through Google, Yocale public profiles, website widgets, and integrated booking links across social media platforms, operating 24/7 without marketplace competition.
- 30% reduction in manual admin tasks and 100% digital client record management – achieved by automating appointment reminders, confirmations, intake forms (including SOAP note templates for clinical documentation), client communications, and securely organizing all client visit history for better retention and operational efficiency.
- 20% increase in overall clinic revenue – by improving client retention, acquiring new clients, better managing appointment gaps through waitlists, and automating booking reminders and appointment confirmations.
Final Words
This small chiropractic clinic faced significant challenges in competing with larger practices and maintaining a consistent patient flow. By adopting Yocale, they modernized their operations, improved their online visibility, and created a better experience for their patients.
The tools not only helped the clinic fill appointment slots and increase revenue but also positioned them as a professional, patient-focused practice in their community. For small clinics struggling with similar issues, Yocale provides an affordable, effective solution to achieve sustainable growth.