The Best Fresha Alternative

Yocale is a dedicated management platform, not a marketplace that taxes your growth. Avoid Fresha’s 20% new client commissions and competitor ads with a transparent, flat-rate solution that ensures you keep 100% of your revenue and client data.

Quick Comparison Guide
Yocale
Overall Rating:
(4.8/5)
Value for money:
(4.8/5)
Customer Service:
(4.8/5)
Starting Price:
$39/month
Payment Processing Fee:
2.59% + 20¢
Trial Options:
14 days free trial
Fresha icon
Fresha
Overall Rating:
(4.8/5)
Value for money:
(4.8/5)
Customer Service:
(4.8/5)
Starting Price:
$14.95/month
Payment Processing Fee:
2.79% + 20¢
Trial Options:
7 days free trial
Pricing and Hidden Fees
Yocale
uses a flat subscription model. There are no booking commissions, no per-user support fees, and no hidden charges for core features. Payment processing is included at standard rates, and support is part of every plan.
Fresha
Fresha’s pricing is based on add-ons and usage. While there is no monthly base fee for a single user, the actual cost adds up quickly:

• 20 percent commission on new marketplace clients
• $9.95 monthly per additional team member
• $14.95 monthly for 24/7 phone and chat support
• Optional features such as Loyalty ($59.95), Insights ($9.95 per user), Review Boost
Booking Experience and Marketplace Concerns
Yocale
takes a different approach. It prioritizes direct bookings through your website and Google. This improves your visibility through search engines and ensures you own the client relationship from the beginning.

You do not compete with other businesses on a third-party directory, and your brand remains front and center.
Fresha
Fresha is built around its marketplace. Clients book through the Fresha app or website, and your business is listed alongside competing salons in your area. This structure introduces a few key issues:

• Fresha promotes similar businesses to yours in the same area through ads
• Competing salons are often shown directly on your listing page
• It can lead to price pressure, making it harder to maintain healthy margins
Support and Onboarding
Yocale
includes everything you need to get started and stay supported:

• One-on-one onboarding
• Phone, live chat, and email support
• Assistance with setup and data migration
• No added support charges regardless of team size
Fresha
includes basic email support. If you want phone or live chat access, you will need to subscribe to premium support at an additional cost of $14.95 per month.
Scalability and Growth Support
Feature Yocale Fresha
Booking Approach Direct, SEO-friendly Marketplace-centered
Pricing Model Flat subscription Usage-based with optional upgrades
Marketplace Commission None 20% on new marketplace clients
Customer Support Included: Live chat, phone, email, onboarding & training $29.95/month per team member for phone & chat support
Why people are switching to Yocale?
Pricing Transparency

One of Yocale’s primary advantages is its flat, zero-commission subscription model. You know your costs in advance, regardless of how much you grow.

Brand Protection

Yocale prioritizes your brand visibility rather than building a third-party marketplace.

Scalability

Yocale is built to support businesses at every stage, offering flexibility that niche or generalist competitors lack.

AAA logo The FACEstudio Permanent Makeup & Skin Revision Inc. logoLogo for Ella Bonita Beauty LoungeStylized black eyeglasses icon above the text 'Paradise Vision Center' and 'Beauty in the eyes' tagline.Logo featuring black eyeglasses above the text 'Paradise Vision Center' and 'Beauty is in the eyes.'Uptown Madison & Co. turquoise logoYocale logo in coral color on the left and Fresha logo in black with a purple circle on the right separated by a coral burst with 'VS' in white text.Logo 'Every Day Design.Calendar interface with a widget titled Availability Finder showing a selected service Gel Manicure and date Jun 03, 2025, with days of the week in blue circles.Yocale logo in coral color versus Fresha logo in black with a purple circle.KDM Kimberly De Matos logo.Logo 'NEW ENGLAND' and 'AUTO SPA'
AAA logo Logo for Ella Bonita Beauty LoungeThe FACEstudio Permanent Makeup & Skin Revision Inc. logoLogo featuring stylized eyeglasses above the text 'Paradise Vision Center' and 'Beauty is in the Eyes'.Logo featuring black eyeglasses above the text 'Paradise Vision Center' and 'Beauty is in the eyes.'Uptown Madison & Co. turquoise logoYocale logo in coral color on the left, a comic-style 'vs' symbol in the center, and Fresha logo in black with a blue circle on the right.Logo 'Every Day Design.Calendar interface showing an availability finder widget for scheduling a gel manicure on June 3, 2025, with days of the week highlighted in blue circles.Yocale logo in coral color on the left, 'vs' in stylized comic burst in the center, and Fresha logo in black with a purple dot on the right.KDM Kimberly De Matos logo.Logo 'NEW ENGLAND' and 'AUTO SPA'

sheida E

excellent so far

excellent because it likes advertising our brand parallel with booking an appointment for clients

shawn l

love the software

great for booking

sarah l

The best of the best

My experience with Yocale is amazing! I first met them at the NYC esthetics show in the Javits center (shout out to [sensitive content hidden]) they really opened our eyes to how important it is to use a company like yocale for our service based business. They educated us on how it will help us and we are so grateful that we took this step! The staff is truly such a help they walked us through every step of the way and continue to help us to this day! (shoutout to [sensitive content hidden]) Couldn't recommend them enough! Looking forward to continuing to grow!

luz mary R

This is the perfect tool to manage appointments and grow my business

With the ability for my clients to schedule appointments online at any time, from any device, the number of bookings I receive has increased considerably.

Bethy C

Gracias no pude tomar mejor decisión

Es fácil utilizar, ahorra tiempo, el website es genial da a conocer un poco mas de lo que hago me ayuda mucho para generar mas confianza al conocer lo que realizo y me hace ver mas profesional sobre todo

Susan S

This company goes the distance in customer service. Any issues we ever had were dealt with quickly.

Additional features as well as better service.

Angelica B

Yocale Awesomeness

If I had to start this process all over I would defiantly go through Yocale again and more because the product has been intuitive and the team we are working with is amazing.

Marija S

Exactly what my skin care studio needed!

Satisfactory and 5 stars from the first contact with [sensitive content hidden] , to ongoing CS with [sensitive content hidden] . Thank you guys!

Cathy V

New to Yocale

Overall, I am enjoying it so far. There is alot of features to go through so I can't wait to get onboarded. Looking forward to diving in and navigating through the system.

Aicha D

Very good

Iam really happy to find it I have enjoyed using this

Alexander C

Yocale: A great app for scheduling appointments with businesses that integrates with Google Business

Overall, I have enjoyed using Yocale. It is a very well-designed app, and it integrates seamlessly with Google Business. This makes it a powerful tool for scheduling appointments. The only downside is that it can be a little confusing to use at first, but once you get the hang of it, it is a great tool.

Ali T

Easy, fast, convenient scheduling

This software has made it easier, faster, and more convenient scheduling for our patients and staff!

Frequently Asked Questions

What is salon software and why does it matter which platform you choose?

Salon software affects every part of your operations—from how clients book to how you get paid and how your brand is represented online. Choosing the right platform can impact your client retention, revenue, and long-term growth.
Salons using Yocale report:
• 64% more bookings
• 41% improvement in client retention
• 40+ hours/month saved on admin

Why is Yocale a better alternative to Fresha?

Fresha is built around a public marketplace that lists your business alongside competitors. Yocale gives you full control over your brand, client journey, and pricing—with no marketplace competition or commission fees.
With Yocale, you get:
• Direct bookings via your website and Google
• SEO-optimized public booking pages
• No competitor ads or third-party listings
• Transparent subscription pricing (no surprise add-ons)
• Real support with every plan—no extra fees

Does Fresha show my competitors on my booking page?

Yes. On Fresha’s marketplace, other salons in your area may be promoted alongside or even above your business listing. This can lead to price competition and client loss.
Yocale avoids this entirely by:
• Keeping your booking page private and brand-specific
• Eliminating ads for competing businesses
• Prioritizing your Google and website traffic, not theirs

 Is Fresha really free, or are there hidden fees?

Fresha promotes itself as a “free” salon management platform, but the reality is that costs scale quickly as your business grows.

While solo professionals can access a limited free version, team-based businesses face multiple recurring charges that can significantly reduce profit margins.

Here’s how the fees add up with Fresha:
• CA$19.95/month per bookable team member (after 14-day trial)
• 20% one-time commission on new clients booked through the Fresha marketplace (minimum CA$6.00)
• CA$29.95/month for 24/7 phone and chat support
• CA$79.95/month per location for Loyalty features
• CA$13.95/month per team member for Insights reports

What starts as “free” quickly becomes a pay-as-you-grow model with significant operating costs—especially for salons with teams, retail sales, or premium support needs.
Yocale offers:
• Flat, transparent monthly pricing
• No booking commissions
• No surprise upgrade charges
• All support and onboarding included

How does client booking differ between Yocale and Fresha?

Yocale directs clients to your branded booking page or embeds booking directly into your website—preserving your brand experience.
Fresha:
• Sends clients to a third-party marketplace
•  Introduces distraction from competitor listings
• May reduce brand loyalty and conversions

Does Yocale give me more control over how I run my business?

Yes. Yocale lets you customize booking workflows, pricing, branding, and staff management. You’re not locked into a one-size-fits-all system or a marketplace model.
With Yocale, you control:
• Deposit and cancellation policies
• Email/SMS reminders
• Staff roles and access levels
• Branding across all client touchpoints

Which salon software alternative offers better customer support—Fresha or Yocale?

Yocale delivers full-service, human support on every plan—at no extra cost. Whether you're a solo provider or a multi-location business, Yocale includes everything you need to get started and stay supported.

Yocale support includes:
• 1:1 onboarding and setup assistance
• Live chat, phone, and email support
• Full data migration from your existing system
• Ongoing training and real human guidance

In contrast, Fresha only includes basic email support with a typical 24-hour response time. If you want 24/7 phone or chat support, it’s an added cost of CA$29.95/month—per team member.
✅ Yocale is the better alternative for businesses that value fast, personalized, and unlimited support—without hidden fees.


Can Yocale support my business as I scale to more locations or services?

Yes. Yocale is built for growth—supporting everything from solo providers to large, multi-location teams.
Scalable features include:
• Multi-location scheduling and reporting
• Location-based staff and access control
• Enterprise-ready dashboards and insights

Does Yocale offer deeper reporting than Fresha?

Yes. Yocale goes beyond basic analytics with customizable reports on revenue, staff performance, no-shows, client retention, and more.
You can track:
• Rebooking rates
• Retail sales performance
• Service-specific revenue
• Commission tracking and payroll insights

Why are salons switching from Fresha to Yocale?

Because Yocale gives business owners what Fresha doesn’t: full control over their brand, pricing, and client experience—without being dragged into a competitive marketplace model.

Fresha’s platform redirects your clients into a marketplace where competing businesses are promoted alongside yours. This creates price pressure, brand dilution, and a loss of client ownership.

Salons are choosing Yocale instead because it offers:
• No marketplace competition—your clients stay focused on you
• No booking commissions or add-on charges
• Direct, SEO-optimized booking through Google and your website
• Real, unlimited human support—at no extra cost
• Built-in features like client forms, retail tools, rebooking, and reporting
• Scalable tools for solo pros and growing teams alike
Yocale helps you grow on your terms—without hidden fees, platform noise, or third-party interference.

Simplify Your Business in Seconds!