The Best Square Alternative

Yocale is purpose-built for service industries, not retail. Replaces Square’s basic add-ons with a scalable solution featuring complex scheduling, flat-rate pricing, and dedicated human support—no hidden fees or chatbots

Quick Comparison Guide
Yocale
Overall Rating:
(4.8/5)
Value for money:
(4.8/5)
Customer Service:
(4.8/5)
Starting Price:
$39/month
Payment Processing Fee:
2.59% + 20¢
Trial Options:
14 days free trial
square icon
Square
Overall Rating:
(4.6/5)
Value for money:
(4.5/5)
Customer Service:
(4.3/5)
Starting Price:
$0/month
Payment Processing Fee:
2.8% + 30¢
Trial Options:
30 days free trial
Scheduling & Appointment Management
Yocale
Fully customizable scheduling, made for service-based workflows across industries like beauty, wellness, education, and automotive.
Square
Appointment scheduling is functional but basic, better suited for retail environments and simpler service offerings.
Business Fit & Industry Expertise
Yocale
Built with the needs of beauty and appointment-based businesses in mind. Everything from intake forms to calendar views is created to match how these businesses operate.
Square
Scheduling tools are not a core feature but rather an add-on to a platform initially designed for retail and transactions.
Pricing & Scalability
Yocale
Transparent, scalable pricing based on features you need. Ideal for businesses growing in complexity or across locations.
Square
While it offers a free tier and lower entry pricing, it charges per transaction and doesn't scale well for multi-service or multi-location businesses.
Support & Service
Yocale
Dedicated 1:1 onboarding, data migration, and hands-on support from people who understand your business.
Square
Primarily offers self-service help and chatbot assistance. Live support and setup help are limited or unavailable.
Why people are switching to Yocale?
Pricing Transparency

One of Yocale’s primary advantages is its flat, zero-commission subscription model. You know your costs in advance, regardless of how much you grow.

Brand Protection

Yocale prioritizes your brand visibility rather than building a third-party marketplace.

Scalability

Yocale is built to support businesses at every stage, offering flexibility that niche or generalist competitors lack.

AAA logo The FACEstudio Permanent Makeup & Skin Revision Inc. logoLogo for Ella Bonita Beauty LoungeStylized black eyeglasses icon above the text 'Paradise Vision Center' and 'Beauty in the eyes' tagline.Logo featuring black eyeglasses above the text 'Paradise Vision Center' and 'Beauty is in the eyes.'Uptown Madison & Co. turquoise logoYocale logo in coral color on the left and Fresha logo in black with a purple circle on the right separated by a coral burst with 'VS' in white text.Logo 'Every Day Design.Calendar interface with a widget titled Availability Finder showing a selected service Gel Manicure and date Jun 03, 2025, with days of the week in blue circles.Yocale logo in coral color versus Fresha logo in black with a purple circle.KDM Kimberly De Matos logo.Logo 'NEW ENGLAND' and 'AUTO SPA'
AAA logo Logo for Ella Bonita Beauty LoungeThe FACEstudio Permanent Makeup & Skin Revision Inc. logoLogo featuring stylized eyeglasses above the text 'Paradise Vision Center' and 'Beauty is in the Eyes'.Logo featuring black eyeglasses above the text 'Paradise Vision Center' and 'Beauty is in the eyes.'Uptown Madison & Co. turquoise logoYocale logo in coral color on the left, a comic-style 'vs' symbol in the center, and Fresha logo in black with a blue circle on the right.Logo 'Every Day Design.Calendar interface showing an availability finder widget for scheduling a gel manicure on June 3, 2025, with days of the week highlighted in blue circles.Yocale logo in coral color on the left, 'vs' in stylized comic burst in the center, and Fresha logo in black with a purple dot on the right.KDM Kimberly De Matos logo.Logo 'NEW ENGLAND' and 'AUTO SPA'

sheida E

excellent so far

excellent because it likes advertising our brand parallel with booking an appointment for clients

shawn l

love the software

great for booking

sarah l

The best of the best

My experience with Yocale is amazing! I first met them at the NYC esthetics show in the Javits center (shout out to [sensitive content hidden]) they really opened our eyes to how important it is to use a company like yocale for our service based business. They educated us on how it will help us and we are so grateful that we took this step! The staff is truly such a help they walked us through every step of the way and continue to help us to this day! (shoutout to [sensitive content hidden]) Couldn't recommend them enough! Looking forward to continuing to grow!

luz mary R

This is the perfect tool to manage appointments and grow my business

With the ability for my clients to schedule appointments online at any time, from any device, the number of bookings I receive has increased considerably.

Bethy C

Gracias no pude tomar mejor decisión

Es fácil utilizar, ahorra tiempo, el website es genial da a conocer un poco mas de lo que hago me ayuda mucho para generar mas confianza al conocer lo que realizo y me hace ver mas profesional sobre todo

Susan S

This company goes the distance in customer service. Any issues we ever had were dealt with quickly.

Additional features as well as better service.

Angelica B

Yocale Awesomeness

If I had to start this process all over I would defiantly go through Yocale again and more because the product has been intuitive and the team we are working with is amazing.

Marija S

Exactly what my skin care studio needed!

Satisfactory and 5 stars from the first contact with [sensitive content hidden] , to ongoing CS with [sensitive content hidden] . Thank you guys!

Cathy V

New to Yocale

Overall, I am enjoying it so far. There is alot of features to go through so I can't wait to get onboarded. Looking forward to diving in and navigating through the system.

Aicha D

Very good

Iam really happy to find it I have enjoyed using this

Alexander C

Yocale: A great app for scheduling appointments with businesses that integrates with Google Business

Overall, I have enjoyed using Yocale. It is a very well-designed app, and it integrates seamlessly with Google Business. This makes it a powerful tool for scheduling appointments. The only downside is that it can be a little confusing to use at first, but once you get the hang of it, it is a great tool.

Ali T

Easy, fast, convenient scheduling

This software has made it easier, faster, and more convenient scheduling for our patients and staff!

Frequently Asked Questions

What is a salon management system and how is it different from retail software?

A salon management system is built specifically for appointment-based businesses. Unlike retail-focused tools like Square, it includes features like custom scheduling, rebooking, client history, no-show protection, and service-based reporting.

Yocale clients report:
• 64% more bookings
• 41% improvement in client retention
• 40+ hours/month saved on admin

Why is Yocale a better alternative to Square for scheduling?

Square offers basic appointment tools as an add-on, while Yocale is purpose-built for service providers.
Yocale scheduling benefits:

• Drag-and-drop calendars by staff or location
• Double-booking, buffer time, and recurring appointments
• Customizable booking flows for complex services
• Integrated waitlists, packages, and rebooking reminders

Is Square designed for service-based industries like beauty and wellness?

Not exactly. Square is designed primarily for retail and point-of-sale use. While it has some service add-ons, its core platform isn't tailored to the needs of appointment-based businesses.

Yocale is built from the ground up for:
• Salons, spas, and medi-spas
• Massage, physio, and wellness clinics
• Multi-location or solo service providers

How does Yocale support my business as it grows?

Unlike Square, which is best for small retail setups, Yocale is built to scale with your team, services, and complexity.

Scalability features include:
• Centralized dashboards for multi-location management
• Custom user roles and access levels
• Enterprise-ready reporting and insights

What booking options does Yocale provide that Square doesn’t?

Square’s booking system is simple and generic. Yocale offers deeply customizable tools that reflect your brand and service flow.

Booking channels include:
• SEO-optimized public booking pages
• Embedded schedulers for websites and social
• Google Search & Maps integration
• Full branding on booking widgets and emails

Does Yocale offer stronger client management than Square?

Yes. Yocale gives you detailed client profiles with visit history, notes, packages, preferences, and forms—all in one place. Square’s tools focus mostly on transactions.

How does reporting and analytics compare?

Yocale goes beyond basic transaction reports.

With Yocale you can track:
• Client retention and rebooking rates
• Staff performance and commission data
• Service trends and revenue by category
• No-show and cancellation history

Is the support experience better with Yocale or Square?

Yocale offers real human support—including onboarding, data migration, and strategic guidance. Square primarily offers chatbot help and limited access to real people.
 Yocale support includes:
• Personalized onboarding
• Free migration from your old system
• Fast response via chat, phone, or email

Does Yocale support commission tracking and payroll insights?

Yes. Yocale includes a commission calculator that tracks staff earnings across services, tips, and product sales—making payroll easier and more accurate.

Why are businesses switching from Square to Yocale?

Because Square is designed for retail, and Yocale is built for appointment-based success.
Top reasons to switch:
• More powerful and flexible scheduling
• Better client management and branding
• Deeper reporting and team performance tracking
• Real support from people who understand your business

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